Sabor Y Punto Restaurant

‍Creative Process:

1. Initial Consultation and Research:
   • Client Meeting: Understanding the client’s vision, goals, and the unique elements of Colombian cuisine they wanted to highlight.
   • Market Research: Analyzing competitors and identifying key visual elements that represent Colombian culture.
2. Concept Development:
   • Brainstorming: Generating a variety of ideas that capture the essence of Colombian culinary tradition.
   • Mood Boards: Creating mood boards with Colombian cultural symbols, traditional fonts, and color schemes to guide the design direction.
3. Design Elements:
   • Sketching: Hand-drawing initial logo concepts focusing on traditional and authentic Colombian aesthetics.
   • Typography Selection: Choosing a font that conveys authenticity and warmth, while being modern and easily readable.
   • Color Palette: Selecting a monochromatic scheme to keep the design simple yet striking, emphasizing the restaurant's focus on pure and authentic flavors.
4. Logo Creation:
   • Icon Design: Designing a circular logo to symbolize unity and inclusiveness, with the name “Sabor y Punto” prominently featured in a dynamic and friendly font.
   • Integration: Ensuring the elements (text and icon) are harmoniously integrated, creating a cohesive and balanced design.
5. Review and Feedback:
   • Client Review: Presenting the initial logo drafts to the client for feedback.
   • Revisions: Refining the design based on the client’s input to better align with their vision and preferences.
6. Finalization:
   • Polishing: Fine-tuning details, ensuring the logo looks professional and is versatile across various applications.
   • Brand Guidelines: Developing guidelines that include logo usage rules, color specifications, and typography guidelines to ensure consistent branding.
7. Brand Application:
   • Stationery and Marketing Materials: Applying the logo to business cards, menus, flyers, and other promotional materials.
   • Signage and Online Presence: Designing restaurant signage, social media profiles, and website graphics, maintaining a cohesive look.

Outcome:A distinctive and authentic brand identity that resonates with the cultural richness of Colombia, effectively representing "Sabor y Punto" as a place of culinary tradition and excellence.

‍